Making Real Money: The Business of Commercial Photography
Are you a photographer who has an amazing portfolio but still struggles to land the jobs you want? Maybe you've been a professional photographer for years but you still haven't connected with advertising agencies or international brands. Perhaps you feel like your photography business has plateaued and you're not sure how to expand. In Monte Isom's new tutorial, Making Real Money: The Business of Commercial Photography, you will get an inside look at what it takes to land work from advertising agencies, the world's largest magazines, and international campaigns. This tutorial is an inside look at the highest level of photography. All of your questions about the industry will be answered.
Topics Covered In This Tutorial:
What to Put on Your Website
Marketing to the Right People
Mailers, Emails, Cold Calls, and Non-Traditional Marketing
How to Stand Out in a Conference Call
When to Work for Free VS When to Demand Payment
Building Impressive Treatments and Decks
Winning the SEO Game
Understanding the Different Points of Contacts
Drafting Competitive Estimates
Understanding License Usages
Making Money with Copyright Infringements
Beating the IRS and Tax Audits
Budgeting the Shoot and Paying Your Assistants
Working Direct to Brand vs Through an Advertising Agency
How Photography Agents Work
Working with Celebrities
Finding Extra Money in Editorial Work
Carnets and Working Overseas
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